Knowledge Bank

It almost feels like ChatGPT exploded out of nowhere, and just like the factory workers of old, everyone’s shouting that it’s here to take our jobs. But, like, is it really?

Google is replacing Optimize and Optimize 360 with new A/B testing compatible with Google Analytics 4. What does this mean for you?

After an 8-year hiatus Daizy has recently returned to the land of organic search. Hear first-hand what’s changed, what’s stayed the same, and what’s in store for Daizy at MP Digital.

Just like the ‘death of the cookie’, the news of personalisations’ demise may be somewhat of an overstatement. But there’s certainly a big shift happening.

The digital landscape is forever changing. That’s why we’ve written this quick guide on next year’s trends. Here’s what to jump on, what to be aware of, and what to avoid like it’s the ‘vid.

The push into advertising is a big moment for both companies, and one that will likely have knock-on effects for the wider TV and video on demand market. 

During the pandemic it became clear that the brands who kept their presence high were the ones who won.

Is it finally time to remove recommended word count from SEO briefs? This writer says unequivocally YES.