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23/02/23
ChatGPT: Writers, Don’t Fear the Reaper
It almost feels like ChatGPT exploded out of nowhere, and just like the factory workers of old, everyone’s shouting that it’s here to take our jobs. But, like, is it really?
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Cass Whitaker
I’m a really fast typer, which makes me super quick at googling things – the secret to my success. That’s why I'm the Content Strategy Lead at MP Digital. I like to talk about branding, strategy, SEO, Lord of the Rings and more.
23/02/23
NEW
ChatGPT: Writers, Don’t Fear the Reaper
It almost feels like ChatGPT exploded out of nowhere, and just like the factory workers of old, everyone’s shouting that it’s here to take our jobs. But, like, is it really?
Read Now
13/01/23
NEW
Personalisation is Dead; Long Live Personalisation
Just like the ‘death of the cookie’, the news of personalisations’ demise may be somewhat of an overstatement. But there’s certainly a big shift happening.
Read Now
07/12/2022
NEW
Ads Are Here for Netflix & Coming to Disney+ – What Does This Mean For BVOD?
The push into advertising is a big moment for both companies, and one that will likely have knock-on effects for the wider TV and video on demand market.
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02/12/2022
NEW
Does Word Count Matter for SEO?
Is it finally time to remove recommended word count from SEO briefs? This writer says unequivocally YES.
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